Digital cinema

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This article is about digital presentation. For the recording digital images, see digital cinematography.

Digital cinema refers to the use of digital technology to distribute and project motion pictures. The final movie can be distributed via hard drives, DVDs or satellite and projected using a digital projector instead of a conventional film projector. Although digital cinema is still video at its core, it is distinct from high-definition and in particular, is not dependent on using television or HDTV standards, aspect ratios, or frame rates. Digital projectors capable of 2K resolution began deploying in 2005, and in 2006, the pace has accelerated. HDTV and pre-recorded HD disks will put great pressure on theaters to offer something better to compete with the improved home HD experience.

Contents 1 Technology 1.1 Digital capture 1.2 Digital post-production 1.3 Digital mastering 1.4 Digital Cinema Distribution 1.4.1 Physical media delivery 1.4.2 Network delivery 1.4.3 Satellite delivery 1.4.4 Distribution challenges 1.4.5 Digital cinema distributors 1.5 Digital projection 2 Current developments 3 Economics 3.1 Savings in production 3.2 Savings in distribution 4 History 4.1 Stereo 3-D images 5 Digital cinema companies 6 See also 7 External links

[edit] Technology

To match or improve the theater experience of movie audiences, a digital cinema system must provide high quality image, sound, subtitles, and captions. Theater managers require server controls for managing and displaying content in multiple theaters, and studios want their content encrypted with secure delivery, playback, and reporting of play times to the distribution company.

In this article, 2K and 4K refer to images with 2048 and 4096 horizontal pixel resolution, respectively.

The Digital Cinema Initiatives (DCI), working in conjunction with members of the SMPTE standards committee, has published a system specification for digital cinema that was agreed upon by the major studios. A draft of this specificaton can be found at dcimovies.com (PDF file). Briefly, the specification calls for picture encoding using the ISO/IEC 15444-1 "JPEG2000" (.jp2) standard and use of the CIE XYZ color space at 12 bits per component encoded with a 1/2.6 gamma, and audio using the "Broadcast Wave" (.wav) format at 24 bits and 48 kHz or 96 kHz sampling, controlled by an XML-format Composition Playlist, into an MXF-compliant file at a maximum data rate of 250 Mbit/s. Details about encryption, key management, and logging are all discussed in the specification.

[edit] Digital capture

Further information: digital cinematography

[edit] Digital post-production

Film is scanned from camera-original film negatives into a digital format, typically Cineon-format or SMPTE DPX files, on a scanner or high-resolution telecine. Data from digital motion picture cameras may be converted to a convenient image file format for work in a facility. All of the files are 'conformed' to match an edit list created by the film editor, and are then color corrected under the direction of the film's staff. The end result of post-production is a digital intermediate (DI). This D.I. may be used to record the motion picture to film, or as the basis for the digital cinema release. As of 2005, the digital intermediate route of scanning the entire film, (not just effects sequences) and then recording back to a film internegative is becoming the dominant method for finishing a film. It may shortly become the standard route for even low to medium budget features, and features that originate on Super 16 mm film.

[edit] Digital mastering

When all of the sound, picture, and data elements of a production have been completed, they may be assembled into a Digital Cinema Distribution Master (DCDM) which contains all of the digital material needed for a show. The images and sound are then compressed, encrypted, and packaged to form the Digital Cinema Package (DCP).

[edit] Digital Cinema Distribution

Digital Cinema Distribution (DCD) is the process of transmitting the DCP to theater servers via different methods that may include: hard drives, LTO tapes, DVDs, or satellite.

[edit] Physical media delivery

Digital content is currently distributed on hard drive for feature content and DVD for trailer content. Other potential physical media include LTO3 tape or high-capacity DVDs.

[edit] Network delivery

Digital files can be delivered to theater servers via shared or dedicated network connections.

[edit] Satellite delivery

Content can be sent in a multi-cast transmission to theatres via satellite. The received files have to be verified and missing or corrupted portions would have to be rebroadcast.

[edit] Distribution challenges

Each method of distribution faces its own unique challenges and there is currently much debate regarding preferred methods. The issue can become hotly debated by advocates for the various methods and media. Currently, there is no industry or de-facto standard for distribution. This issue will likely be decided by market forces and business models. There is some testing of the various methods going on that may provide empirical data and objective analysis in the future.

[edit] Digital cinema distributors

Technicolor, Deluxe and Access Integrated Technologies are the leading companies in distribution and have signed digital distribution agreements with the majority of Hollywood studios. Other companies currently distributing digital cinema include Kodak and Dolby.

Of the digital distributors, Technicolor and Deluxe also distribute film.

[edit] Digital projection

There are currently two types of projectors for digital cinema. Early DLP projectors, used primarily in the US, used limited 1280 x 1024 resolution which are still widely used for pre-show advertising but not usually for feature presentations. The current specification for digital projectors calls for three levels of playback to be supported: 2K (2048x1080) at 24 frames per second, 4K (4096x2160) at 24 frames per second, and 2K at 48 frames per second. Three manufacturers have licensed the TI-developed DLP technology. Christie Digital Systems, makers of the CP2000, a 2K DCI-compliant Digital Cinema Projector, and Barco are the market leader in terms of units sold and deployed internationally. Where Christie is the main player in the US, Barco takes the lead in Europe and Asia, resulting in an equal share world-wide.

The other soon-to-be-deployed-technology is from Sony and is labeled "SXRD" technology. Their projector provides 4096x2160 resolution.

Other manufacturers have been developing digital projector technology, but these have not yet been deployed into motion picture theaters.

[edit] Current developments

In mid 2006, about 400 theaters have been equipped with 2K digital projectors with the number increasing every month.

In February 2005, Arts Alliance Media was selected to rollout the UK Film Council’s Digital Screen Network (DSN), a $20m contract to install and operate Europe’s largest 2k digital cinema network. Phase 1 (50 screens) was completed in February 2006, and by Spring 2007, 240 screens will be installed and operating.

Chicken Little from Disney, with its experimental release of the film in digital 3D, increased the number of projectors using the 2K format. Several digital 3D films will surface in 2006 and several prominent filmmakers have committed to making their next productions in stereo 3D.

By early 2006, Access Integrated Technologies (AccessIT) had announced agreements with nearly all of the major film studios and several exhibitors that enable the company to roll-out its end-to-end digital cinema systems.

In August 2006, the Malayalam digital movie Moonnamathoral was distributed via satellite to cinemas; thus becoming the first digital film to be so distributed.^[1]

[edit] Economics

Digital cinema has some economic advantages over film, both during production and distribution.

[edit] Savings in production

Digital media is very cheap compared to film. For instance Rick McCallum, a producer on Star Wars Episode II: Attack of the Clones, said that it cost US$16,000 to shoot 220 hours on digital tape where a comparable amount of film would have cost US$1.8 million. Obviously this matters most to low-budget films which are often shot for a few million dollars or less.

Digital cinema can also reduce costs while shooting and editing. It is possible to see the video and make any necessary adustments immediately, instead of having to wait until after the film is processed. Digital footage can also be edited directly, whereas with film it is usually digitized for editing and then re-converted to film for projection.

[edit] Savings in distribution

Digital distribution of movies also has the potential to save money for film distributors. A single film print can cost around US$1200, so making 4000 prints for a wide-release movie might cost $5 million. In contrast, at the maximum 250 megabit-per-second maximum data rate defined by DCI for digital cinema, a typical feature-length movie could fit comfortably on an off the shelf 300GB hard drive, which could even be returned to the distributer for reuse after a movie's run. With several hundred movies distributed every year, industry savings could potentially reach $1 Billion or more.

An added incentive for exhibitors is the ability to show alternative content such as live special events, sports, pre-show advertising and other digital or video content. Some low budget films that would normally not have a theatrical release because of distribution costs might be shown in smaller engagements than the typical large release studio pictures. The cost of duplicating a digital 'print' is very low, so adding more theaters to a release has a small additional cost to the distributor. Movies that start with a small release could 'scale' to a much larger release quickly if they were sufficiently successful, opening up the possibility that smaller movies could achieve box office success previously out of their reach.

A last incentive for digital distribution is the possibility of greater protection against piracy. With traditional film prints, distributors typically stagger the film's release in various markets, shipping the film prints around the globe. In the subsequent markets, pirated copies of a film (i.e. a cam) may be available before the movie is released in that market. A simultaneous worldwide release would mitigate this problem to some degree. Currently, simultaneous worldwide releases have been used on the films The Da Vinci Code, Lord of the Rings: Return of the King, Star Wars: Revenge of the Sith, Charlie's Angels: Full Throttle and Mission: Impossible III. With digital distribution, a simultaneous worldwide release would not cost significantly more than a staggered release.

On the downside, the initial costs for converting theaters to digital are high: up to $150,000 per screen or more. Theaters have been reluctant to switch without a cost-sharing arrangement with film distributors. Recent negotiations have involved the development of a Virtual Print License fee which the studios will pay for their products which allows financers and system developers to pay for deployment of digital systems to the theaters, thus providing investors a certain payback.

[edit] History

One claim for the first digital cinema demonstration comes from JVC. On March 19th 1998 they collaborated on a digital presentation at a cinema in london. Several clips from popular films were encoded onto a remote server, and sent via fibre optic for display to a collection of interested Industry parties. A report on the event is linked below.

The Last Broadcast made cinematic history on October 23rd, 1998, when it became the first feature to be theatrically released digitally, via satellite download to theaters across the United States. An effort headed by Wavelength Releasing, Texas Instruments, Digital Projection Inc. and Loral Space, it successfully demonstrated what would become a template for future releases. In 1999, it was repeated utilizing QuVIS technology across Europe, including the Cannes Film Festival, making The Last Broadcast the first feature to be screened digitally at the Cannes Film Festival.

The Society of Motion Picture and Television Engineers began work on standards for digital cinema in 2001.

Digital Cinema Initiatives (DCI) was formed in March 2002 as a joint project of the motion picture studios (Disney, Fox, MGM, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios) to develop a system specification for digital cinema. In cooperation with the American Society of Cinematographers, DCI created standard evaluation material (the ASC/DCI StEM material) and developed tests of 2K and 4K playback and compression technologies.

Several feature films were shown in 1999 using DLP prototype projectors and early wavelet based servers. For example, Walt Disney Pictures Bicentennial Man was presented using a QuBit server manufactured by QuVIS of Topeka, Kansas. DVD ROM was used to store the compressed data file. The DVD ROMs were loaded into the QuBit server hard drives for playout. The file size for Bicentennial Man was 42 GB with an average data rate of 43 Mbit/s.

In 2000, Walt Disney, Texas Instruments and Technicolor with the cooperation of several US and international exhibitors, began to deploy prototype Digital Cinema systems in commercial theatres. The systems were assembled and installed by Technicolor using the TI mark V prototype projector, a special Christie lamp housing, and the QuBit server with custom designed automation interfaces.

Technicolor manufactured the DVDs for uploading on these test systems and was responsible for sending technicians out to the locations for every new feature film that was played. The technicians would typically spend ten or so hours to load the files from the DVD to the QuBit, set up the server to play the files, and then set up the projector. A full rehearsal screening of the feature was mandatory as was the requirement to have back up DVDs and backup QuBits available should something fail.

The systems were eventually replaced or upgraded after TI made improvements to the projectors and Technicolor developed a purpose-built digital cinema server in a venture with Qualcomm, the engineering giant from San Diego best known for advanced mobile phone technology. The new systems were called AMS for Auditorium Management Systems and were the first digital cinema servers designed to be user friendly and operate reliably in a computer-hostile environment such as a projection booth. Most importantly, they provided a complete solution for content security.

The AMS used removable hard disk drives as the transport mechanism for the files. This eliminated the time required to upload the DVD ROMs to the local hard drives and provided the ability to switch programs quickly. For security, the AMS used a media block type system that placed a sealed electronics package within the projector housing. The server output only 3DES encrypted data and the media block did the decryption at the point just before playout.

The first secure encrypted digital cinema feature was Star Wars Episode II: Attack of the Clones.

The system functioned well but was eventually replaced because of the need to create a standard data package for D-cinema distribution.

Universal Pictures used their film Serenity as the first DCI-compliant DCP to be delivered shown to an audience at a remote theater, although it was not distributed this way to the public. Inside Man was their first DCP cinema release, and was transmitted to 20 theatres in the United States along with two trailers.

[edit] Stereo 3-D images

In late 2005, interest in digital 3-D stereoscopic projection has led to a new willingness on the part of theaters to co-operate in installing a limited number of 2K stereo installations to show Disney's Chicken Little in 3-D film. Seven more digital 3-D movies are slated for 2006 or 2007 release (including Monster House and Meet the Robinsons). The technology combines digital projectors with the use of polarized glasses and screens. DLP technology is well-suited for stereo 3-D as it can handle the higher frame rates required for flicker free presentations.

[edit] Digital cinema companies

• Access Integrated Technologies, Inc. (AccessIT)
• Arts Alliance Media (Arts Alliance Digital Cinema)
• Avica Europe
• Ascent Media
• Barco: digital projectors
• Christie: digital projectors
• Dalsa
• Digitale Videosysteme
• Dolby Laboratories
• Doremi Laboratories, Inc.
• EFilm
• FilmLight
• GDC Technology
• Kodak
• Lucasfilm
• NEC Solutions America: DLP Cinema projectors and DCI compliant servers
• QuVIS: Quality Visual Information Systems-providing DCI compliant servers
• Real Image Media Technologies
• Red Digital Cinema
• Rising Sun Research
• Sony
• Technicolor
• Texas Instruments
• XDCinema: digital media management
• Qube Cinema, Inc.: End to end Digital Cinema Solutions

[edit] See also

• Digital cinematography
• Digital projector
• Digital intermediate
• Digital film post-production
• Digital Cinema Initiatives
• List of film-related topics (extensive alphabetical listing)

[edit] External links

• How Digital Cinema Works
• Digital Cinema FAQs — information targeted for exhibitors
• Digital Cinema: A Slow Revolution
• Digital Cinema Laboratory at USC — an industry-supported test bed for establishing benchmarks and standards in digital cinema
• CNN story on Star Wars Episode II
• Comparison of 16 mm to digital
• HD at Sundance
• DCinemaToday.com - Industry news and database
• JVC Digital Cinema News - Demonstration from 1998