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Digital asset management system - Wikipedia, the free encyclopedia

Digital asset management system

From Wikipedia, the free encyclopedia

Digital asset management consists of management tasks and decisions directed as successfully meeting opportunities and threats in the dynamic business environments by effectively ingesting, annotating, cataloguing, storage, retrieving as well as the distribution of the company’s digital assets in such a way that the overall objectives of the company, its clients and society will be achieved.

Contents

[edit] General information and functionality

Digital asset management is still a fast-growing market with rapid technical evolution, hence many different types of systems will be labeled as DAM systems although they are designed to address slightly different problems or were created for a specific industry. A variety of commercial systems for DAM are available and numerous groups are trying to establish standards for DAM.

DAM systems generally support functions for ingesting, managing, searching, retrieving and archiving of assets. DAM systems may also include version control and asset format conversion capabilities (i.e. dynamically down-sizing a large, high-resolution image for display on a website). DAM systems are related to and can be considered a superset of content management systems.

DAM is a combination of workflow, software and hardware which organizes and retrieves a company's digital assets.

[edit] Types of Digital Asset Management systems

The following broad categories of digital asset management systems may be distinguished:

  • Brand asset management systems, with a focus on facilitation of content re-use within large organizations.
  • Library asset management systems, with a focus on storage and retrieval of large amounts of infrequently changing media assets, for example in video or photo changing digital assets, for example in digital media production.

[edit] See also

[edit] Further reading

  • Jacobsen, Jens; Schlenker, Tilman; Edwards, Lisa (2005). Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development. Focal Press. ISBN 0-240-80665-4.
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