Quiznos Sub

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QIP Holder, LLC d/b/a Quiznos Sub
Type	Private company
Founded	Denver, Colorado (1981)
Headquarters	Denver
Key people	Rick Schaden, Chairman and CEO
Industry	Restaurants
Products	Subs, Salads other food products
Revenue	US$ 130 million (2004 estimate from Hoover's, Inc.)
Website	http://www.quiznos.com/

Quiznos Sub (formerly Quizno's Subs) is a fast-food sandwich chain that specializes in toasted submarine sandwiches. As of 2005, it has become the second-largest submarine sandwich shop chain in North America, passing the older and slower-growing Blimpie, though still a fraction of the size of Subway.

There are over 4,000 shops located in the United States, over 300 in Canada, and 100 more scattered in 13 other countries including the United Kingdom, Ireland, Iceland, Cayman Islands, Japan, Puerto Rico, Turkey, Guam and Panama. In 2002, Wendy's Supa Sundaes acquired the rights to the brand for franchises in Australia (and later, New Zealand).

All of Quiznos' sandwiches are served toasted, though they can still be sold unheated at the customer's request. The best selling subs are the Classic Italian, the Mesquite Chicken with Bacon, the Black Angus, the Chicken Carbonara, and the Turkey, Ranch and Swiss sub.

While Quiznos did not originate the toasted sub, their rapid success is thought to have led to other chains following suit. Subway began offering toasted subs in 2004, Boston Market began toasting their sandwiches in 2005, and Blimpie finally began offering toasted subs in 2006.

Contents 1 History 2 Advertising 3 Unusual publicity 4 External links

[edit] History

The first Quiznos Sub restaurant opened at 13th and Grant in Denver's Capitol Hill neighborhood in 1981. In 1987, after overhearing a comment by a customer, Rick Schaden opened the first franchise in Boulder, Colorado. In 1991, Schaden and his father purchased the entire franchise operation.

In December 2001, Quiznos, which at the time was a lightly-traded public company 60%-owned by the Schadens, went private, at a $8-per-share price considered low by several of its shareholders. The disgruntled shareholders sued; their suits were settled in September 2004, with Quiznos paying them another $7.35 per share after fees.

In 2003, Quiznos began to expand in earnest in Canada, where it had established a small foothold a couple of years earlier. Quiznos has very aggressively pursued potential franchisees in Canada, and some cities (such as London, Ontario and Windsor, Ontario) have gained up to 10 franchises within a very short time.

Recently, many Franchise owners who are members of the TSFA, an association of Quiznos franchisees, have stated that Quiznos has over-expanded and that well over 100 stores have closed. Several locations in Austin, Texas alone closed virtually over night and with little notice.

[edit] Advertising

Over the years, Quiznos has had varied success at advertising campaigns. The company's first major advertising splash came with a successful ad during the 2002 Super Bowl. Early tv-spots advertised the innovation of toasting sandwiches, as compared to the inventor of pants (humorously contrasted with men wearing bushes).Another ad that debuted in 2003 depicted a man "raised by wolves" suckling at a mother wolf's teat; this however was not so successful. A pair of ads in early 2004 featuring Spongmonkeys produced strongly mixed reactions by reviewers and were quickly canned.

Quiznos ads in Canada have featured hockey commentator Don Cherry.

In 2005, Quiznos launched a series of ads featuring Baby Bob; like the Spongmonkeys, Bob originated as an Internet blog phenomenon, but was also attached to a short-lived CBS TV series. In the new commercials, Bob is voiced by Ken Hudson Campbell.

Nationally the subs feature a Quiznos sub with digital steam emanating from it with the slogan, "Mmmmm, toasty," spoken as "Mm mm mm mm mm...toasty."

Quiznos has also been known to take advantage of underground advertising phenomena in localized areas. For example, they were one of the first advertisers to put ads on the back of famous San Francisco eccentric and alien protester Frank Chu's sign.

In June 2006, Quiznos revealed their new slogan: "Eat Up."

On September 18, 2006, Quiznos launched the most aggressive advertising campaign aimed at Subway. Dubbed the Prime Rib Cheesesteak Challenge, customers are challenged to compare the brand new Prime Rib Cheesesteak against Subway's Cheesesteak sandwich. The claim is that the Prime Rib Cheesesteak has twice the meat then Subway's Cheesesteak. If the customers are not satisified, then they can fill out a form, mail the form along with their receipt, and they will receive a coupon for a free sandwich.

[edit] Unusual publicity

Quiznos received some unusual publicity beginning in February 2005 when the Seattle Times broke the story of Dawna Lentz, a manager of a shop located in a strip mall in North Seattle, Washington. A month after the shop opened, the managing partner left, leaving an absentee owner in charge. He stopped putting money into the shop, and soon severed contact with the shop's employees altogether. Lentz kept the place running for several months, paying employees out of the cash register and buying supplies at grocery stores when the suppliers stopped delivering. Quiznos at first did not pay attention to Lentz, and her requests for help were ignored. However, when the experience became the subject of a story of an episode of PRI's This American Life, Quiznos swiftly took over operations of the store, and the company praised Lentz for her handling of the situation.

More unusual publicity came the company's way in August 2006 when the Senior Vice President of Marketing was arrested for attempting to solicit a 13 year old girl in an Internet chat room. [1] He was subsequently fired due to the publicity surrounding his arrest.

[edit] External links

• Official website
• Quiznos Franchises
• Official website for Quiznos in Canada
• Official website for Quiznos in Australia and New Zealand
• Franchising summary from Entrepreneur magazine
• Fact sheet for Quiznos, from Hoover's
• Articles from American City Business Journals:
  • Quiznos votes to go private, from December 2001
  • Judge orders Quiznos settlement, from September 2004
• Interview with CEO Rick Schaden, a January 2004 article from QSR Magazine
• Story of a Quiznos from The Seattle Times:
  • Fast-food shop owner takes off, employees take over
  • Quiznos manager gets a boost from the top
  • Manager who never quit sees Quiznos store shut
• Backed into a Corner, an April 2005 story about the Seattle shop (with RealAudio) from This American Life
• Official website for Toasted Subs Franchisee Association (TSFA) for Quiznos Franchisees