NRS social grade
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The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organisations for wider applications and market research.
Contents |
[edit] The grades
| Grade | Social class | UK population | Typical occupation |
|---|---|---|---|
| A | upper middle class | 3.4 % | doctor, solicitor, barrister, accountant, company director |
| B | middle class | 21.6 % | teacher, nurse, police officer, probation officer, middle manager |
| C1 | lower middle class | 29.1 % | junior manager, student, clerical/office workers, supervisors |
| C2 | skilled working class | 21 % | foreman, agricultural worker, plumber, bricklayer |
| D | working class | 16.2 % | manual workers, shop worker, fisherman, apprentices |
| E | underclass | 8.8 % | casual labourers, state pensioners |
The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.
[edit] See also
[edit] References
- The Fundamentals of Advertising, by John Wilmshurst, Adrian MacKay, Page 213.
[edit] External links
- National Readership Survey information on the grades
- MORI information on the grades
- Demographic classifications
