Kellogg Company

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For other things with Kellogg in the name, see Kellogg (disambiguation).

Kellogg Company

Slogan	"The best to you each morning."
Type	Public (NYSE: K)
Founded	1906
Headquarters	Battle Creek, Michigan, USA
Key people	James M. Jenness, chairman and CEO
Area served	Multinational
Industry	Food processing
Products	Cereal, cookies, crackers, toaster pastries and waffles
Employees	Over 25,000
Website	www.kelloggs.com (US) www.kelloggs.co.uk (UK) www.kelloggs.com.au (Australia)

Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, cookies and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades on the under the ticker symbol NYSE: K. Revenues in 2005 were $10.52 billion.

Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

The company owns the Kellogg's, Keebler, Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands.

1 Corporate governance
2 Products
3 Kellogg's International
4 Mascots
5 Obesity in the USA
6 References
7 External links

[edit] Corporate governance

Current members of the board of directors of Kellogg Company are: Benjamin Carson, John T. Dillon, Claudio Gonzalez, Gordon Gund, James Jenness, Dorothy Johnson, Daniel Jorndt, Ann Korologos, David Mackay, William Perez, William C. Richardson, and John Zabriskle.

On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.

On October 23, 2006, Kellogg's announced that president and chief operating officer David Mackay would become the chief executive officer, effective December 31, 2006. Jenness will continue to serve as chairman of the Board of Directors. ^[1]

[edit] Products

[edit] Cereal products

A list of cereal products produced by Kelloggs, with available varieties.

All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Extra Fiber
Apple Jacks
Banana Bubbles
Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch
Cocoa Krispies/Coco Pops
Corn Flakes: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (latter sold as "Honey Nut Corn Flakes" in Canada, "Crunchy Nut Corn Flakes" in Australia and "Crunchy Nut"/"Crunchy Nut Clusters" in the UK)
Complete Wheat Bran Flakes / Bran Flakes
Corn Pops
Crispix, Cinnamon Crunch Crispix
Cruncheroos (current only available through food service sales and not retail)
Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean
Eggo (breakfast cereal): Maple Syrup, Cinnamon Toast
Froot Loops: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops
Frosted Flakes®/Frosties: Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers
Frosted Wheats
Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
Genmai Flakes (Japan)
Honey Smacks (US)/Smacks (other markets)
Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple
Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
Mini Swirlz
Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight
Mueslix: Mueslix with Raisins, Dates & Almonds
Nut Feast
Nutri-Grain
Oat Bran: Cracklin' Oat Bran, Complete Oat Bran Flakes
Pep! Best remembered as the sponsor of the Superman radio serial.
Optivita
Product 19
Raisin Bran: Raisin Bran, Raisin Bran Crunch
Raisin Wheats
Rice Krispies®/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles, LCMs
Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
Smart Start: Smart Start, Smart Start Soy Protein Cereal
Smorz
Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond
Spider-Man cereal: Spider-Man Spidey-Berry
SpongeBob SquarePants cereal: SpongeBob SquarePants Cereal
Vector (Canada only)
Yogos cereal

[edit] Other products

As well as cereals, Kellogg's or subsidiaries also produce the following products:

Cheez-It crackers
Club crackers
Eggo waffles
Famous Amos cookies
Kashi brand health foods
Keebler cookies
Morningstar Farms vegetarian foods
Natural Touch vegetarian foods
Worthington vegetarian foods
LomaLinda vegetarian foods
Nutri-Grain Cereal bars
Pop-Tarts
Sunshine crackers
Screaming Fruit Winders (UK)

[edit] Discontinued cereals and foods

Bigg Mixx cereal
OKs cereal
Stars/All-Stars cereal
Puffa Puffa Rice
Pokemon Cereal (possibly UK only)

[edit] Kellogg's International

[edit] Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).

Corn Flakes cereal: Cornelius (rooster)
Coco Pops cereal: Coco the Monkey
Frosted Flakes(US)/Frosties (other markets) cereal: Tony the Tiger
Froot Loops cereal: Toucan Sam
Honey Smacks (US)/Smack (other markets) cereal: Dig 'Em Frog
Raisin Bran Sunny the sun
Rice Krispies/Rice Bubbles (Australia) cereal: Snap, Crackle and Pop
Apple Jacks cereal: CinnaMan and Bad Apple
Special K cereals: Kay

[edit] Obesity in the USA

The company is facing legal action in the USA in the year of its centennial. It is alleged that sugar coated cereals lead to obesity in children. [1]

[edit] References

^ "Kellogg's Press Release". Retrieved on 2006-10-27.

[edit] External links

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